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The recent release of Radiohead’s latest album ‘In Rainbows’ has left record industry big wigs scratching there heads once again. after prince by-passed the entire distribution system by giving away his new album with the mail on sunday and now with Radioheads ambitious ‘pay what you want’ policy, it begs the question, what’s next?

Radiohead have however been inundated with complaints about the low bit rate of the download, some customers paying over the odds, out of the kindness of their hearts and received the album at 160kbps. The final blow was delivered with rumours that the band will be releasing the album on cd with extra songs! Causing outrage with many fans saying they are being forced to buy the album twice.

Prince’s album release, coinciding perfectly with his 21 date ‘tour’ of one venue in london and the more cynical among us noting the huge amount of dates may have something to do with the pound being particularly strong against the dollar (make a million pounds and you get two million dolars). prince must have made a fortune and not had to share any of it with a record label.

Even though these marketing gimmicks could be seen as a way of battling illegal downloading, ‘In Rainbows’ has been downloaded illegally more times than from the bands site. so other than the band actually giving away their album for free at a high bit rate, there seems little else left they can do and record industry ’suits’ are left wondering what just happened and why didn’t they make any money?

Other Blogs About Radiohead’s In Rainbow:
Mostly Muppet writes:
So yeah, a completely new, professionally-produced album from one of the world’s most innovative and respected bands and you can pay nothing for 10 mp3s (that’s what I did).

We Made This writes:
It’s not often in this media-saturated, webbed up world that someone can pull something off that is (more or less) a complete surprise.

The Parish writes:
Yes, I will be downloading Radiohead’s new project today